We’re not just consultants, we are co-builders of mission-driven change.
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We’re not just consultants, we are co-builders of mission-driven change.
Our Story
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We are raising the bar for what consultancies should be, ethical, equity-driven, and emotionally intelligent. We are not here to gatekeep knowledge – we are here to share it, build capacity, and walk beside the organizations that are changing the world.
At Kindred Purpose Consultants, we strive to work with “kindred spirit organizations” whose visions and missions we believe in deeply. We not only bring our expertise to amplify kindred organizations’ impact, we bring our hearts and passion for their causes.
Our co-founders, Sarah and Doaa, met through their shared commitment to social justice and instantly connected over their unique similarities and desire to build a legacy of positive change in the world. What began as a spark between kindred spirits became a bold leap into kindred purpose, by building something better.
Together, they bring over two decades of combined experience, graduate-level education, sharp analytical skills, and a proven record of helping transform organizations from the inside out. They have worked with the Canadian Government, private companies, charities, NGOs and foundations. They have led strategy, communications, advocacy, policy, needs assessments and philanthropy and done it all with clarity, empathy, and integrity.
This is women-led consulting, done differently.
We don’t just help, we uplift.
We don’t just strategize, we transform.
And we are just getting started.
Our Vision, mission, values
A world where every nonprofit, charity, and purpose-driven business achieves transformative impact through strategic clarity, sustainable funding, and powerful storytelling and advocacy.
We empower nonprofits, charities, and purpose-driven businesses to maximize their impact by providing end-to-end expertise—from ideation and program design to funding, implementation, communication, and impact evaluation. We integrate every step of the process, ensuring alignment between strategy, communication, advocacy, and execution. Our remote-first model delivers tailored support to changemakers globally, breaking down silos and strengthening organizations at their roots.
1. Connected Strategy
We break silos by integrating every layer of nonprofit work strategy, fundraising, communications, and advocacy into one aligned roadmap. Whether local or global, our work is rooted in your context. No one-size-fits-all. Just bold, tailored solutions that move missions forward.
2. Changemaker First
We center the people doing the work. By listening deeply and co-creating solutions tailored to your mission, we build strategies that fit your reality, not a templated model.
3. Capacity That Lasts
We don’t just advise, we empower. Through training, tools, and intentional knowledge transfer, we build lasting resilience so your team can thrive long after we’re gone.
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Sarah is a seasoned strategist with over a decade of experience in philanthropic communications, nonprofit leadership, and high-level fundraising strategy. She has successfully led donor portfolios of $1M+, developed bold funding strategies, and crafted communications that move missions forward.
What sets Sarah apart is her rare combination of frontline fundraising expertise and strategic communications insight. She’s led grant writing, major gift cultivation, donor events, and stewardship planning, while also writing compelling philanthropic copy, designing proposals that secure funding, and managing board and volunteer engagement to build a culture of giving.
With an undergrad in politics from Queen’s University and a Master’s in Global Public Policy from the University of London (SOAS), Sarah brings analytical depth to every project. Her work blends strategy, storytelling, and advocacy, supporting organizations across healthcare, education, refugee support, and international development. She's also experienced in strategic advocacy and navigating complex funding landscapes with resourcefulness and creativity.
Sarah co-founded Kindred Purpose Consultants to help purpose-driven organizations build sustainable funding models and tell stories that matter, because effective strategy should always serve real people.
Sarah lives in Ottawa with her three young children and husband and loves a good podcast and an even better book.
Doaa brings passion and curiosity to every endeavour she embarks on. A critical thinker and people-first leader by nature, Doaa always asks a lot of questions to learn more about people, places, and problems. She is entirely comfortable diving deep to learn complex and technical subject matter and can masterfully translate that to communicate with various audiences. Doaa is not afraid to think outside the box to find creative solutions for complex problems and always develops thoughtful and implementable strategies.
For over a decade, Doaa served Canadians as a federal public servant specializing in clean energy, Indigenous reconciliation, and education policy. Her expertise spans policy, program, and regulatory development, as well as performance measurement, evaluation, experimentation, and stakeholder engagement.
Doaa has evaluated programs totaling over $280 million in funding, established organization-wide performance measurement systems, and conducted organizational root cause analyses. She has also developed robust engagement strategies to meaningfully and inclusively engage with Indigenous rights-holders and diverse stakeholders.
Always a challenge-seeker, Doaa has consulted for small businesses and start-ups to help them communicate their work to a variety of audiences. In addition, Doaa served as Director-at-Large on the board of the Canadian-Palestinian Educational Exchange (CEPAL) charity from 2023-2025. In this capacity, she conducted a robust on-the-ground needs assessment in Palestinian refugee camps in Lebanon, designed a novel program, and expanded the organization’s fundraising capacity.
Doaa holds an Honours B.Soc.Sc. in Economics and a Minor in Political Science from the University of Ottawa. She is fluent in English and Arabic and is advanced in French, and she is happy to work with organizations in whichever of these languages they prefer.
Doaa lives in London, Ontario, Canada with her husband and their many plants. In her spare time, she loves driving through the countryside, listening to podcasts, and spending quality time with loved ones.
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Aden Solomon is an applied researcher with nearly a decade of experience leading mixed-methods research and evaluations across healthcare and social service sectors. Her work bridges data, equity, and strategy, using evidence-based insights to improve policy, programs, and outcomes for diverse and often underserved communities.
Aden’s research experiences spans roles both the public and healthcare sector settings, where she has led projects integrating quantitative and qualitative methodologies to evaluate programs, inform policy and enhance service delivery. Her portfolio includes developing data management processes, dashboards and analytic tools to strength monitoring and continuous improvement. She has collaborated with diverse stakeholders, from clinicians to frontline staff and policy makers, to translate complex data into actionable insights that inform strategic decision-making and advance equity-focused outcomes.
She holds an Honours Bachelor of Science in Psychology and Statistics from the University of Toronto. Her work is grounded in a commitment to social equity and public good, advancing research that not only measures outcomes but helps shape more inclusive systems of care.
Ahmad is a PMP-certified project management and evaluation professional. He has over a decade of experience leading complex programs to improve systems and lives. Ahmad has served British Columbians through his work with the Ministry of Children and Family Development, where he supports Indigenous jurisdiction, evaluation, and corporate reporting. Before moving to Canada, he served Afghans through programs focused on elimination of violence against women and driving institutional and digital transformation.
Ahmad is a curious and analytical thinker, and thrives at the intersection of data and human stories. He has led multidisciplinary projects, evaluated social programs, and implemented systems that help organizations make informed and value-driven decisions.
A Chevening and Open Society Foundations scholar, Ahmad holds master’s degrees from the London School of Economics and the University of York. Having journeyed through conflict and resettlement, he is deeply motivated by community, compassion, and the belief that meaningful change begins with understanding.
Ahmad lives in Surrey, British Columbia, with his family, where he finds joy in community service, thoughtful writing, and moments of reflection.
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Misha Sethi is an applied researcher and program manager with a decade of experience in developing, implementing, and evaluating programs that advance student learning and well-being, youth leadership, and educator development across public, private, and nonprofit sectors.
She brings expertise in research and learning systems, including conducting literature reviews, building monitoring and evaluation frameworks, and translating insights into meaningful action through thoughtful engagement and fostering reflection and feedback. Her work includes collaborations with hundreds of educators, students, and nonprofit staff from diverse communities across India and Canada, grounded in a shared commitment to supporting their learning and well-being.
Misha holds Master’s degrees in Human Development and Applied Psychology, and a Bachelor’s degree in Psychology (Hons). She began her career working with children and youth in underserved settings. Those early experiences strengthened her belief in the power of relational and responsive work, and her commitment to building the capacities of individuals and communities as a foundation for meaningful change.
Samayaa Seepaul is a public and planetary health consultant specialising in evidence-informed policy development, climate adaptation, environmental compliance, and health promotion strategy. She combines rigorous research and data analysis expertise with collaborative stakeholder engagement to help organizations develop practical, equity-focused solutions that advance both community and environmental health.
Samayaa holds an MSc in Public Health from McGill University and a BSc in Environmental Science and Biology from the University of the West Indies.
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