We’re not just consultants, we are co-builders of mission-driven change.
/kindredimpactca/images/KP_favicon_low_res.png "Kindred Purpose Consultants")
We’re not just consultants, we are co-builders of mission-driven change.
Our Story
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We are raising the bar for what consultancies should be, ethical, equity-driven, and emotionally intelligent. We are not here to gatekeep knowledge – we are here to share it, build capacity, and walk beside the organizations that are changing the world.
At Kindred Purpose Consultants, we strive to work with “kindred spirit organizations” whose visions and missions we believe in deeply. We not only bring our expertise to amplify kindred organizations’ impact, we bring our hearts and passion for their causes.
Our co-founders, Sarah and Doaa, met through their shared commitment to social justice and instantly connected over their unique similarities and desire to build a legacy of positive change in the world. What began as a spark between kindred spirits became a bold leap into kindred purpose, by building something better.
Together, they bring over two decades of combined experience, graduate-level education, sharp analytical skills, and a proven record of helping transform organizations from the inside out. They have worked with the Canadian Government, private companies, charities, NGOs and foundations. They have led strategy, communications, advocacy, policy, needs assessments and philanthropy and done it all with clarity, empathy, and integrity.
This is women-led consulting, done differently.
We don’t just help, we uplift.
We don’t just strategize, we transform.
And we are just getting started.
Our Vision, mission, values
A world where every nonprofit, charity, and purpose-driven business achieves transformative impact through strategic clarity, sustainable funding, and powerful storytelling and advocacy.
We empower nonprofits, charities, and purpose-driven businesses to maximize their impact by providing end-to-end expertise—from ideation and program design to funding, implementation, communication, and impact evaluation. We integrate every step of the process, ensuring alignment between strategy, communication, advocacy, and execution. Our remote-first model delivers tailored support to changemakers globally, breaking down silos and strengthening organizations at their roots.
1. Connected Strategy
We break silos by integrating every layer of nonprofit work strategy, fundraising, communications, and advocacy into one aligned roadmap. Whether local or global, our work is rooted in your context. No one-size-fits-all. Just bold, tailored solutions that move missions forward.
2. Changemaker First
We center the people doing the work. By listening deeply and co-creating solutions tailored to your mission, we build strategies that fit your reality, not a templated model.
3. Capacity That Lasts
We don’t just advise, we empower. Through training, tools, and intentional knowledge transfer, we build lasting resilience so your team can thrive long after we’re gone.
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Our founders
Sarah is a seasoned strategist with over a decade of experience in philanthropic communications, nonprofit leadership, and high-level fundraising strategy. She has successfully led donor portfolios of $1M+, developed bold funding strategies, and crafted communications that move missions forward.
What sets Sarah apart is her rare combination of frontline fundraising expertise and strategic communications insight. She’s led grant writing, major gift cultivation, donor events, and stewardship planning, while also writing compelling philanthropic copy, designing proposals that secure funding, and managing board and volunteer engagement to build a culture of giving.
With an undergrad in politics from Queen’s University and a Master’s in Global Public Policy from the University of London (SOAS), Sarah brings analytical depth to every project. Her work blends strategy, storytelling, and advocacy, supporting organizations across healthcare, education, refugee support, and international development. She's also experienced in strategic advocacy and navigating complex funding landscapes with resourcefulness and creativity.
Sarah co-founded Kindred Purpose Consultants to help purpose-driven organizations build sustainable funding models and tell stories that matter, because effective strategy should always serve real people.
Sarah lives in Ottawa with her three young children and husband and loves a good podcast and an even better book.
Our founders
Doaa brings passion and curiosity to every endeavour she embarks on. A critical thinker and people-first leader by nature, Doaa always asks a lot of questions to learn more about people, places, and problems. She is entirely comfortable diving deep to learn complex and technical subject matter and can masterfully translate that to communicate with various audiences. Doaa is not afraid to think outside the box to find creative solutions for complex problems and always develops thoughtful and implementable strategies.
For over a decade, Doaa has served Canadians as a federal public servant specializing in clean energy, Indigenous reconciliation, and education policy. Her expertise spans policy, program, and regulatory development, as well as performance measurement, evaluation, experimentation, and stakeholder engagement.
Doaa has evaluated programs totaling over $280 million in funding, established organization-wide performance measurement systems, and conducted organizational root cause analyses. She has also developed robust engagement strategies to meaningfully and inclusively engage with Indigenous rights-holders and diverse stakeholders.
Always a challenge-seeker, Doaa has consulted for small businesses and start-ups to help them communicate their work to a variety of audiences. In addition, Doaa served as Director-at-Large on the board of the Canadian-Palestinian Educational Exchange (CEPAL) charity from 2023-2025. In this capacity, she conducted a robust on-the-ground needs assessment in Palestinian refugee camps in Lebanon, designed a novel program, and expanded the organization’s fundraising capacity.
Doaa holds an Honours B.Soc.Sc. in Economics and a Minor in Political Science from the University of Ottawa. She is fluent in English and Arabic and is advanced in French, and she is happy to work with organizations in whichever of these languages they prefer.
Doaa lives in London, Ontario, Canada with her husband and their many plants. In her spare time, she loves driving through the countryside, listening to podcasts, and spending quality time with loved ones.
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